Public relations is of high relevance especially in times of the Internet to increase awareness and credibility. The prerequisite for this is the placement of good content in the right media. A sophisticated PR strategy gives you free attention while increasing your credibility and image. We develop PR concepts that meet target groups and are strategy-oriented.
The target group-oriented address in the right media is the A & O for the successful positioning of a brand with its underlying offer. It is primarily about working out the USP (the unique selling point) and making it possible to experience it through communication. This is the prerequisite for the necessary differentiation from the competitors.
For a strong standing on the market, good PR work - whether for a product or a service - requires a conceptual cornerstone, which is formed by corporate communication. It is therefore important to always coordinate the marketing objectives with the communicative objectives and to define a uniform basic concept, from corporate design to corporate communication.
Suddenly Shitstorm! Suddenly image damage! Any company can encounter a crisis situation. The reasons for this can be manifold. With the right communication strategy, we help you overcome the crisis and give you advice and help throughout the time.
PR in crisis
We have deliberately decided to distinguish between PR in crisis and PR in crisis. This is especially true because it addresses very different crisis strategies. Crisis PR is used by us when the company itself stands as a crisis cause in the public. We are talking about PR in crisis when a company is in crisis due to external environmental influences, such as the Corona pandemic.