The right marketing concept is the key to a successful company. We take care of the ideal mix of goals, strategy development, measures and budget and create an individual concept for you that is optimally tailored to your target groups.

Conceptual steps

Situation analysis

The implementation of a strategic and inclusive analysis (SWOT), such as market, competition and target group analysis, is the cornerstone of a solid marketing concept.

Budget plan

Realistic planning forms the foundation for every functioning marketing concept. This is always done in consultation with our customers.

Formulation of goals

Together with our customers, we define quantitative goals such as sales, customer satisfaction, price level and market share, as well as psychological, qualitative goals such as awareness, customer loyalty, brand image, and emotion worlds.

Measure plan

Here we always refer to the marketing mix of the respective industry, which is essential for success as part of the implementation.


Taking into account the resources available to you, we build a corporate identity for your targeted markets and target groups.


For results-oriented planning, control and control, we deliver monthly reporting once the marketing strategy has been implemented, if desired.